Design · Photo · Code
Brand Strategy & Product Design
Product & Commercial Photography
Web Development & Creative Tools
Marketing Strategy & Campaign Design
Brand Strategy & Visual Stewardship
Campaign Strategy & Ministry Communications
13 years building things that matter
Brand · Product · Revenue
Product · Commercial · Portrait
Astro · React · Tailwind
Email · Paid Ads · Product Launches
Ministry · Brand · Revenue
Email · Print · Social · Campaigns
Creative Director
Design Director
Photographer & Designer
Creative Developer
Marketing & Creative Director
Design Director
Marketing & Communications Director
A serial number controversy almost killed this product. I turned the crisis into the 888 giveaway campaign, then built the entire Lucky Dragon ecosystem. Brand identity, packaging, weekly limited-release color bars that sell out every time. I conceived the 'Lucky' brand, the 888 piece count, and the collector engagement model, then coordinated with sales and fabrication to bring it to market. $10.6M and counting.
Product Design
Editorial Design
Brand & Packaging
Scottsdale Mint's flagship product line. I conceived the entire program: chose the commanders, designed the coins, created the logo, and illustrated the promotional posters in a dramatic, painterly style inspired by epic game art. Patton, Caesar, Cortés, Napoleon, Charlemagne, Washington, and Alexander so far. Series is planned for 12. I worked with 3D sculptors and the die team to execute every coin. $18.9M in revenue.
Illustration & Motion
Illustration & Motion
Illustration & Packaging
I built the product photography system at Scottsdale Mint from scratch — 500+ SKUs across bullion, legal tender, dealer materials, and marketing collateral. Custom lighting rigs, standardized workflows, batch processing. But the system was built to serve the product, not the other way around. Every line required a different approach to show the material, finish, and detail correctly. The experience taught me how to photograph anything at volume without dropping quality.
Corporate
Lifestyle
Lifestyle
This site. It detects who's looking at it and rearranges itself — section order, copy, resume highlights — all based on a single URL parameter. Stealth GA4 tracking, Supabase logging, 7 content variants, and a GSAP + Framer Motion animation stack. I designed it and I built it.
Local service business site I designed and built. Online booking, service area maps, lead generation forms. Conversion-focused — trust signals, clear CTAs, fast load. Near-perfect PageSpeed scores across the board.
PageSpeed: 99 / 100 / 100 / 100
Site for a high-security vaulting and Foreign Trade Zone operation. Dark, premium aesthetic. Stock offering integration, webinar signups, service breakdowns. Built for commercial clients who need to trust you before they scroll twice.
PageSpeed: 96 / 96 / 100 / 100
A classical literature audiobook platform I'm building from scratch. Word-by-word text illumination synced to scholarly narration. Library browsing, collections, and an immersive reading experience. The goal is to make ancient texts feel alive again, not trapped in a PDF.
Custom manufacturing software I built so we could print color bars at scale. Before this, every tray was manual. The tool eliminated additional fabrication labor costs and made hundreds of color bar SKUs possible. Without it, the $5.7M color product line doesn't exist at volume.
I built the entire product photography system from scratch. Custom lighting rigs, standardized workflows, batch processing for 500+ SKUs. Repeatable quality at scale — the system handles volume without dropping standards.
Designed and project-managed a real-time inventory and ordering dashboard for WooCommerce. The wholesale process used to run through email with one staff member. I led the UI/UX, coordinated with clients and sales on feedback, and automated the entire workflow. $327M+ in system volume processed.
Owned the entire email and SMS program at Scottsdale Mint. 140,000+ email subscribers, 20,000+ SMS subscribers. I designed every template, wrote the copy, built the segmentation, and managed deployment. Welcome series, post-purchase flows, order reviews, win-back campaigns, product launches, seasonal pushes. Led the migration from Mailchimp to Klaviyo — rebuilt every automation from scratch. Coordinated with sales on timing and offers. 7-figure attributed email revenue.
140K+ subscribersManaged $100K+ in ad spend across Google, Meta, and Twitter/X over 4 years. Full creative ownership — I designed every ad, wrote every line of copy, set up targeting, managed budgets, and analyzed results. Retargeting, prospecting, product launches, seasonal campaigns. Grew every social platform's organic presence — some from zero, others from modest starting points. Also established the company's review collection system through Yotpo and set up BBB, Trustpilot, and additional platforms to repair and strengthen the brand's online reputation. Took the company's BBB rating from a D to an A-.
+200% avg platform growthI designed and launched nearly every product the mint released over five years. The catalog went from 300 products to 1,000. Five flagship lines — Commander Series, Lucky Dragon, Trump Bullion, Color Bars, and Marquee — each with full go-to-market campaigns I led from concept to shelf. Brand identity, packaging, photography, web banners, email campaigns, social content, dealer materials. Coordinated with sales, fabrication, and executive teams on timing and positioning. 8-figure combined attributed revenue.
8-Figure attributed revenueI conceived and directed the CEO's personal brand strategy. Pushed for it, shaped the messaging and angles, promoted it through the brand's channels, and produced video content. He did the writing and engagement — I gave him the strategy and the platform to do it on. Zero to 60K followers in the first year. Dozens of industry interviews. One clip hit 212K views on Kitco NEWS. The brand became a significant trust signal for the company — customers and dealers followed the CEO before they followed the mint.
0 → 60K in 1 yearView on X↗B.A. Graphic Design & Illustration — Point Loma Nazarene University
Director of Graphic Design & Marketing
Lead Graphic Designer
Illustrator
Freelance Designer & Photographer
© 2026 Houston Hanna